Occasional thoughts by Rohan Jayasekera of Toronto, Canada.
- Name: Rohan Jayasekera
- Location: Toronto, Ontario, Canada
I've been online since 1971 and I like to smoothe the way for everyone else. Among other things I co-founded Sympatico, the world's first easy-to-use Internet service (and Canada's largest).
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Friday, April 06, 2007
Toronto toymaker Ganz (teddy bears, etc.) has a line of plush toys called Webkinz, which are apparently extremely popular (I don’t have kids and don’t know these things). I mention this here because today’s Globe and Mail says that “Ganz’s product is revolutionary: It’s the first real-world toy that’s essentially just a key to an interactive website.” Each “pet” gets its own room online, and as the Ganz website says, “Earn more Kinzcash to add on more rooms and yards, so pets can play outdoors.” Doesn’t this sound like Second Life? In this case you can’t use real currency to buy virtual currency directly. Instead you use it to buy more physical products: parents buy their kids additional Webkinz over time. In February, Webkinz.com had around 3 million unique visitors, which I find pretty impressive given that during the same month Facebook had around 17 million. Click here for the full story.